MLS Now's rules don't govern what anyone posts on social media. Someone can post "Coming Soon" on Facebook, put a sign in the yard, or promote a property without a listing agreement — and MLS Now has no authority over that activity.
What MLS Now does govern is what happens once a signed exclusive listing agreement is in place.
The Mandatory Submission Rule
Once you have a signed exclusive listing agreement for a property in the MLS Now service area, you must submit it to MLS Now by whichever comes first:
- Two business days after the listing agreement is fully signed, OR
- One day after the property is publicly marketed — including social media posts, yard signs, window displays, digital ads, or sharing with other brokerages or networks
So if you or your seller posts "Coming Soon" on Facebook while a listing agreement is already in place, the deadline shortens to one day from when that post goes up.
What About Seller Opt-Outs (Office Exclusives)?
If a seller opts out of the MLS entirely (an Office Exclusive), that listing may not be publicly marketed at all. This means no yard signs, no social media posts, no digital ads — nothing public.
If the listing is publicly marketed anyway, the Participant has one day to enter it into MLS Now or it becomes a Clear Cooperation violation.
What Status Do I Use?
There is no "Coming Soon" status in MLS Now. When you enter the listing, use the appropriate status based on availability:
- Active — if the property is available for showings and offers
- Temporarily Off Market (TOMK) — if the property is not yet being shown. Note: showings are not permitted while a listing is in TOMK status ($500 fine).
Clear Cooperation Fines
Violating the mandatory submission rule is a Clear Cooperation violation. These fines are non-waivable:
- 1st offense: $1,000
- 2nd offense: $2,500
- 3rd offense: $5,000